Start a house cleaning service in the time of posts and tweets.
Getting tech-savvy will help you grow your budding business quickly.
Long gone are the days of just pinning up a flier at the grocery store.
Tweet start-up special offers or post useful cleaning service tips. In
addition to promoting your business, social media also offers regular
opportunities to help you cultivate a clean and spotless reputation in
the communities where you want to work.
Some things may not be apparent to someone just starting out in the world of professional cleaning. Here are a few tips:
When you start your housekeeping service, your number one concern is
getting the word out. In many ways, this is a fairly simple business to
start. However, building a successful operation depends on being seen on
many fronts, for example, online search, social networks, local public
spaces, mobile devices, and local media outlets. If you are truly
serious about starting up fast, door-to-door advertising is still the
quickest way to get into business.
Promoting your new service means covering as many bases as possible. Do
not assume that promotion simply means putting a few ads in the local
newspaper. If you are not found online, few people will trust you. Your
cleaning service needs to be visible on the Web, and customers will soon
warm to you if your presence is likable and trustworthy. Consider the
following:
Viral reputations
Guard your online reputation by monitoring your business persona as you
start your house cleaning service. In the social media environment,
choose your social media hangouts with care. Good or bad, your
reputation will go viral to some extent, so you must be squeaky-clean
with your business dealings. Remember high school? Those who ran with
the fast crowd were always suspect when a prank was pulled, even if they
had nothing to do with it. People running a business can no longer
cruise under the radar and slip through the cracks. Above all, offer
your customers real help. They can easily go elsewhere in the time it
takes to click a link. Practice standing in their shoes, seeing your
business practices from their point of view. Provide solutions to their
problems every step of the way. Offer genuine, upbeat and helpful
assistance and don’t let yourself get dragged off-topic or into
unnecessary online discussions.
All above board
The service industries were once a safe haven for all sorts of cultural
misfits and fringe personalities. You would not believe some of the
stories I have heard about professional cleaners! If you have ever been
on a construction site, you know what I mean. I guess if you got caught,
there was an endless supply of new clients that had never heard about
the time you used the client’s shower or borrowed their weed whacker. As
long as most of your clients were happy, what did it matter if you took
a “liberty” from time to time. But these days, our actions and antics
are recorded online by those who witness or are affected by them.
Online, these stories will be shared and amplified through countless
social networks. Better to remain above board and behave ethically. That
way, your good deeds are shared and your reputation shines as it
spreads.
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People will talk
Potentially, your new clients can locate your past clients, and trade notes about what they think about you. They may know each other from the grocery store, their neighborhood association, or through a business network. So when a working relationship ends, you must take steps to make it a clean and positive break, with no hard feelings. Even if there are hard feelings, it is your responsibility to let it go. Practice learning from mistakes and misunderstandings, then move on. Keep it professional and upbeat, because your work history will be shared among people on Twitter, Facebook, LinkedIn, cleaning forums, and more.
Basic business start-up requirements include:
You will also have to put in place various business systems:
You will want to get some kind of business method or system to follow. Do not just assume that you can easily improvise the navigation of this new social media territory. Chances are you’ll make a mistake, and perhaps another. Making several mistakes can simply be too costly. In these networked times, you may not ever recover from some mistakes. They will be recorded and archived for all to find through searching online. Find a mentor to walk you through the steps so your start-up efforts are time well-spent.
Start a house cleaning service, jump onto the social media bandwagon, and you can make an excellent living. Recognize the advantages of getting tech-savvy now. Bridge the old-world need for a fresh, clean environment with the brave new world of online-enabled devices and networks.
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