Use a residential cleaning business system that is relevant to the current evolving business landscape.
The
business world five years ago would almost be unrecognizable today. In
the past five years Facebook, Linked-In, Youtube, Twitter, Google+,
Pinterest and others have risen in the ranks and now hold impressive
places in business and communications. These services are no fad. A
story in recent consumer news proves that Twitter is trending. Adult use
of Twitter, claims the article, has doubled this year from May to June.
Many
residential cleaning professionals think these services are fads and
not essential tools for the low-tech, old-school cleaning service. That
judgement could be a costly mistake. As these business marketing tools
get more and more standardized and widely adopted, potential clients
will use them to vet any new service they use. If your company does not
make use of these sites and services, customers may assume you are
hiding something.
If
you are somewhat reluctant to branch out and include more of the tech
realm in your business, it may be that you haven’t considered how
effective these new services are.
Recent
advancements in mobile tools can help a cleaning company reduce costs
and improve the bottom line. There is a whole new world in business
tools including iPhone and iPad apps that are designed for accounting,
scheduling, marketing, order processing, and more. There are also free
business tools from Google for laptop or desktop use. These tools are a
huge help when starting your cleaning business.
One
of the nicest things about residential cleaning service is that you are
on your own much of the day. It’s easy to run your business using your
mobile device while you’re in the field. This is a huge advantage over a
few years ago, when you had only the evening hours to follow up and
place customer call-backs after work. Calls can be placed easily and
quickly between jobs.
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Using
current technology you can create services that are fast and tailored
to people’s real-time needs. Focus on emergency cleaning situations by
monitoring or creating Facebook and/or Google ads targeted toward people
that may need a emergency cleaning. This type of cleaning, the
at-the-last-minute type, is more common than you might think.
“I wish I’d known about you last week. I had to have my whole house cleaned fast for my son’s birthday party.”
I
heard that comment or something similar at least once a month, and
practically every time I got a new client. Make yourself available for
these last minute calls by integrating technology effectively into your
routine. You can increase your monthly income dramatically.
Real-time
technology can help you target and cater to social events. Is prom time
coming up? Run prom specials. Back to school? Offer a September deal
associated with going back to school. Do not create sales only around
the major holidays. In fact, those are best left alone. Don’t even
bother. People are so bombarded with adverts on the 4th of July and
Memorial Day that they’ve grown immune to gigantic, super holiday sales
events.
Instead,
focus on specific events that happen annually. Think locally. When do
people around your area really want and need their home cleaned? Keep an
eye out for local events and offer special deals that piggyback on
them. Does your town host annual residential garden tours or other small
or regional celebrations?
Opportunities for cleaning jobs:
...or events that are seasonal:
Localized events --
What events are popular in your community?
Our
hometown hosts several lively localized festivals every year. Garden
tours, art studio tours, tree-planting days. Neighbors often host
parties during these events. Look for similar opportunities where you
live. Perhaps local neighborhoods have adopted a nearby street and is
promoting regular cleanup days. Ours does this about four times a year,
once per season. Offering your customers a special deal associated with
these events, parties and festivals also positions your cleaning company as an
integral part of the community. Networking and connections are
increasingly easier as your name becomes a fixture in the region. Local
events can help inject your company with regular income boosts.
College
football season is an eventful time in many regions, and people host
parties and gatherings to support their team. Pitch them on tidying up
either before, after, or both. Show your team spirit. This will impress
many people and give you common ground for connection. They may begin to
wonder why their current cleaner does not have the spirit!
All
of these localized and seasonal community events can be tracked using
real-time social technology. You can advertise directly on Facebook to
reach people in your area. Research popular events in your area, as
well.
It
pays to make an effort to evolve along with current technology as you
establish a residential cleaning business system. Keep your company
tuned-in and relevant in a changing business landscape.
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