Here are some professional tips on choosing a cleaning business name.
Your cleaning business name will be the first
impression for your cleaning service. Whatever the name is, it must
stick and be memorable. Your business name will want to work in concert with your company slogan.
Consider your website when picking the name. You will want to put your website on all of your marketing materials. This is vitally important.
Is the domain name available?
This is an advantage when using both your name/ initials and a descriptive word or two. Merrymaids is definitely not available, but Ted's Custom Clean more likely is.
Be sure to check out the custom TLDs. A TLD is the prefix, for example - .com. There are also .company, .service, .cleaning, .local... there are literally hundreds of TLDs. Do not get hung up on the dot com. In fact the best TLD to have is .cleaning. It will cost much more than .com. But it will be more valuable down the road, so it is worth investing in.
In the age of social media you will need to consider your business name very carefully and take into account some not so obvious factors. Sign up for our CleanZine Newsletter to learn more.
Make sure the business name represents you and your style, so it has continuity. Take the time to find a name you really love, do not rush the process.
It should go without saying, keep it positive, non-derogatory. No racial, religious or sexist slurs.
Make sure the name is not taken, not copy written (trademarked) in your area or worldwide. Do an Internet search at the USPTO (U.S. Patent and Trademark Office) at www.uspto.gov.
One way to go is to use your name. Suze & Ev's Custom Clean, JR's cleaning Service, Wendy's Green Cleaning, etc...
But if you ever plan to sell your business, keep that in mind. Who would buy JR's Windows? Unless they have a name like Jerry Roberts, they will not be interested. But Custom Clean Co. will work for resell, it is transferable.
Write down words that come to mind and play around with them. Word play is the best way to come up with an original name. Write down your initial, name, area and 10 descriptive words on pieces of paper. Rearrange them and record what comes up. Make a list!
Use keywords that will come up online! For example, you will want to maybe include the words 'cleaning' and 'service' in your business name.
Ask all of your friends and family to brainstorm through email and save the email.
Think of the slogan at the same time you brainstorm the name. The slogan should fit with the name and build on it.
Definitely consider the following:
Take your time and get the name just right, you will have to live
with your cleaning business name quite possibly for the rest of your
Have fun creating your business name and get others involved to make it more interesting. Friends & family will come up with ideas that you never would have.
Here is a list of names to get your creative juices flowing.
It is important to take your time when choosing your cleaning business name. Consider all of the ramifications and angles of how your name will be used and promoted before you commit to it.
We hope you have found this article on picking cleaning business names useful.