Advertising your cleaning business on Craigslist
What do you say in your ad?
Can’t think of what to say in your ad? Take a look at the Craigslist in other cities for ideas. Never copy someone else’s wording verbatim, but read to get an idea of how other cleaning professionals communicate their service. This is a great exercise whenever a shot of inspiration is called for.
Read through several different ads and notice the differences.
What do they have in common?
Which ones are appealing to you?
What specialty services are they offering, such as home office organization, or errand running?
Can you get a sense of their personality from the wording? Some people add a picture to their ads. I’ve seen clever cartoon drawings of cleaning people, one that showed the cleaning pro in a retro 50s style outfit, and one that featured a colorful photo of a bucket filled with supplies.
All of these are appealing to someone. It’s not important that your ad appeals to everyone. That is a statistical impossibility anyway. With your cleaning business advertising, aim to appeal to the people you want to work for.
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