Think about this. People talk. We love
to talk about other people. When you're in business, you want to hear
people saying good things about you. In other words, your reputation is
your best and most important piece of propaganda. Make it genuine.
Social media naturally plays a big role in a growing a business. It's an easy way for your customers to spread the word. When a client gets on Facebook to tell about the terrific experience they had using our service, others are more likely to trust us. The testimonials on your cleaning business website are an important part of the picture too. Word of mouth spreads fast these days.
Socializing in person plays a very important role as well. Network with other business owners in your city. This is a smart way to learn about the local business community. Who offers housepainting, who's does landscaping and yardwork?
Professional networking may sound intimidating if you're new to it. It boils down to meeting new people and offering to be of help. Ask them what they need help doing. You might be able to supply it. By helping someone else, you build a bridge to your own success as a commercial cleaning professional.
What's the best way to build a stellar reputation?
Join the Chamber of Commerce, BNI, or another networking group in your town. Attend meetings regularly. Take a leadership role if you can, and make it your habit to help others connect and grow their business. Being successful in any niche means creating and maintaining healthy connections with others who understand what your service offers.
Once you establish yourself as a
professional in your field, getting commercial cleaning business can be
easy. Entrepreneurs need other people in business. People hire those
they know and trust. Membership in community groups is an excellent way
to spread the word about your service.
When you make an effort to help others, you establish a healthy reputation. In the service fields, it is easy to offer help that is in demand, at a price that works for you as well as for your customer. You might be surprised at the numbers of service businesses that do a lousy job.
To get commercial cleaning jobs, let your reputation precede you, and protect it with your life! Establish yourself as a resource for others to depend upon. Someone that cares how your business is perceived in the local community. People clamor to do business with someone like that. Wouldn't you?
Read more cleaning business articles on our cleaning business advice blog